The updated offering, which the company says covers a large-scale rollout across its card base, is targeted at more than 290 million cards in India. It brings together benefits across frequently used consumption segments such as food delivery, e-commerce, OTT platforms, travel, and retail, applicable across both online and in-store transactions.
As part of the programme, Visa has partnered with a range of merchants and platforms, including Swiggy, Zepto, Meesho, Instamart, and Abhibus. In the entertainment segment, partnerships include SonyLIV and Zee5. Retail associations include Lifestyle, Shoppers Stop, Max, Lulu, More, and Star Bazaar.
According to the company, the updated structure is designed to consolidate benefits across everyday spending categories and improve ease of redemption across digital and physical channels. Eligible cardholders may also receive introductory benefits such as a welcome voucher of up to ₹250 on new credit card issuance, along with access to airport lounge facilities on international travel, depending on card eligibility.
Visa said the initiative builds on its existing merchant network and is intended to support issuing banks in offering differentiated cardholder propositions amid evolving consumer payment preferences in India.
The company noted that consumer cards remain a significant segment in India’s payments ecosystem, with increasing emphasis on digital transactions and experience-led spending patterns influencing product design and partnerships.
