The feature rollout signals X’s broader ambitions beyond social networking.
Musk has repeatedly said he wants the platform, formerly known as Twitter, to evolve into a single ecosystem where users can communicate, consume content, shop and manage financial transactions without leaving the app.
Dhruv Batura, head of X Money, confirmed on Thursday (June 25) that the company is gradually widening access to the service while gathering user feedback ahead of a broader launch.
X Money functions as a digital wallet integrated within the X platform. The service is designed to support peer-to-peer transfers, fund storage and additional financial tools that could eventually include creator payments, subscription purchases and digital commerce.
The payments infrastructure is powered through Visa Direct, following a partnership announced earlier this year between X and Visa. The collaboration enables near real-time money transfers and gives X access to Visa’s established payment network.
To support its financial services expansion, X has secured more than 25 money transmitter licences across US states, allowing the company to legally operate payment services in multiple jurisdictions.
X Money will initially support only fiat currency transactions. The company has not announced plans for crypto payment integration at this stage.
Access to the feature is currently limited to select X Premium subscribers in the US. Premium memberships start at $8 per month and already include benefits such as reduced advertising, enhanced visibility and creator monetisation tools.
By integrating payments into its subscription offering, X is attempting to diversify revenue streams beyond advertising while encouraging users to remain within its ecosystem for a wider range of activities.
If widely adopted, X Money could allow users to tip creators, split bills, pay for subscriptions and purchase digital goods directly through the platform.
However, X faces strong competition in the US digital payments market from established players including PayPal, Venmo, Cash App, Zelle and Apple Pay, all of which already have large user bases and established consumer trust.
Analysts say X’s main advantage may lie in integrating payments directly into social interactions, allowing users to complete transactions while messaging, following creators or engaging with content without switching apps.
The Visa partnership also provides operational credibility, though industry observers note that regulatory compliance, data security and user trust will be critical to the platform’s long-term success in financial services.
-With Bloomberg inputs
First Published: Jun 26, 2026 9:23 AM IST
