Zomato vs Swiggy platform fee: The era of ‘free delivery’ is fading further into the rearview mirror as India’s food delivery duopoly, Zomato and Swiggy, continue their aggressive march toward profitability through hikes in platform fees consistently. A platform fee is a flat charge that customers of these platforms pay on their food delivery orders.
After rival Zomato hiked its platform fee last week, food delivery platform Swiggy has followed suit today, March 24, by increasing the same from Rs 14.99, including GST, to Rs 17.58.
On March 20, Zomato had hiked its platform fee by Rs 2.40 per order to Rs 14.90 before GST. Including GST, users will now pay Rs 17.58 per order.
Swiggy platform fee hike trend
Swiggy had last hiked its platform fee on September 3, 2025. The online delivery platform had hiked the fee to Rs 14.9 from Rs 14, which was hiked from Rs 10-12 about two weeks before that.
Platform fee hike trend: Zomato vs Swiggy
Both the online food delivery platforms – Zomato and Swiggy – have significantly increased the platform fee charged on every order. As of March 2026, the platform fee has reached a new peak of Rs 17.58 (inclusive of GST) for both players. This marks a staggering increase from August 2023, when the fee was introduced at a modest Rs 2.
While both companies moved in lockstep throughout 2024, Swiggy took a more aggressive lead in 2025 before Zomato caught up in the latest March 2026 revision.
| Platform fee | Zomato | Swiggy |
| April 2023 | 2 | 2 |
| October 2023 | 3 | 3 |
| January 2024 | 4 | 3 |
| April 2024 | 5 | 5 |
| July 2024 | 6 | 6 |
| October 2024 | 10 | 10 |
| January 2025 | 10 | 12 |
| August 2025 | 10 | 14 |
| September 2025 | 12.5 | 14 |
| March 2026 | 14.9 + 2.68 GST = 17.58 | 17.58 (inclusive of GST) |
Zomato Share Price
Shares of Swiggy today ended at Rs 275.60, Rs 3.10 or 1.14 per cent higher, on the BSE.
Elara Capital’s view on Zomato, Swiggy platform fee hike
Amid this, domestic brokerage firm Elara Securities said it sees the Eternal’s stock rallying towards Rs 415. It argues that the latest platform fee hike is in line with Eternal’s guidance of achieving adjusted Earnings before interest, taxes, depreciation, and amortisation (Ebitda) in the range of 5-6 per cent by FY28 and adds a meaningful margin tailwind without hurting demand.
The brokerage expects Zomato’s adjusted Ebitda to reach 6 per cent by FY28, as compared to 5.4 per cent at present.
According to Elara Capital, every single rupee increase in the platform fee yields a significant boost to “take rates” (the percentage of order value the platform keeps):
- Zomato: +22 bps impact per rupee hike.
- Swiggy: +20 bps impact per rupee hike.
Bernstein’s view on Zomato
Global brokerage firm Bernstein’s latest view on Zomato further underlines the weight of these charges. The platform fee now accounts for approximately 10 per cent of Zomato’s adjusted revenue and represents roughly 3 per cent of the Gross Order Value (GOV).
Perhaps most importantly, analysts estimate that nearly 50 per cent of Zomato’s EBITDA growth is currently being driven by these fee increases rather than just order volume. Zomato’s EBITDA per order is projected to rise by 4 per cent
(Disclaimer: The above article is meant for informational purposes only, and should not be considered as any investment advice. ET NOW DIGITAL suggests its readers/audience to consult their financial advisors before making any money-related decisions.)
