The end of the World Cup is also likely to lead to difficult comparison periods ahead. While the soccer tournament boosted alcohol consumption, previous instances show that the rise is normally only temporary rather than the start of a new trend, Barclays said.
A tax in a critical market and the end of the 2026 FIFA World Cup are set to weigh on shares of Anheuser-Busch Inbev, according to Barclays.
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