Gianni Infantino‘s grip on FIFA appears to be under unprecedented pressure. The collapse of his controversial plan to privatise the commercial rights of the World Cup has sparked growing calls for his removal as FIFA president. Amid the escalating crisis, US President Donald Trump has reportedly stepped in, determined to help his close ally retain power.
What was Infantino’s plan?
The proposal, known as FIFA Forward Enterprise (FFE), would have transferred the commercial rights to FIFA’s flagship tournaments—including the men’s World Cup, women’s World Cup and Club World Cup—into a separate commercial entity.
FIFA would then sell a minority stake in that company to outside investors, with the venture reportedly valued at around $20 billion. The investment consortium is led by Joshua Kushner’s Thrive Capital alongside Apollo Sports Capital. Joshua Kushner is the brother of Jared Kushner, creating an indirect link between the proposed deal and Trump’s family.
Infantino maintained that FIFA would retain complete control over governance, competitions and the international calendar. He also argued that the investment would significantly boost development funding, increasing payments to member associations from $8 million to $20 million per cycle, with further rises planned by 2035.
Why did it face opposition?
UEFA emerged as the strongest critic of the proposal, arguing that private investment would fundamentally alter football’s decision-making process by shifting priorities from sporting integrity to investor returns.
Last week, all 55 UEFA member associations unanimously backed a boycott of FIFA competitions unless the governing body abandoned the proposal.
UEFA was not alone. Both Concacaf and the Asian Football Confederation also raised serious concerns, particularly over the lack of consultation before the proposal was publicly unveiled.
With resistance growing across global football, Infantino was eventually forced to shelve the plan.
Trump steps in
According to a report in Britain’s The Telegraph, Trump is prepared to do everything in his power to ensure Infantino remains FIFA president.
The report claims Infantino had attempted to reach officials within the Trump administration, including US Secretary of State Marco Rubio, to strengthen his position amid the mounting political pressure, although both sides have denied that such outreach took place.
A senior US official close to both Trump and Infantino told the newspaper that the president’s admiration for the FIFA chief has only grown after their collaboration during the 2026 World Cup in the United States.
“Gianni helped us a great deal in delivering the best World Cup ever. The president is very impressed with him, and I am confident he will do everything in his power to help him.”
The official added that Trump values loyalty and believes Infantino played a key role in helping the United States secure hosting rights for the tournament.
“I don’t think the president will change his stance towards him, as he is a very loyal person. Gianni contributed to the United States securing the hosting of the World Cup, and we appreciate that greatly.”
The report further claimed that, before FIFA’s internal crisis intensified, Trump had even explored the idea of nominating Infantino as the next Secretary-General of the United Nations, despite his frequent criticism of the organisation.
A relationship dating back to 2018
Trump and Infantino first met in 2018, with their relationship strengthening through discussions surrounding the World Cup and FIFA events.
Over the years, Infantino has presented Trump with a personalised gold trophy and medal during a World Cup draw ceremony, while Trump was also awarded FIFA’s “Peace Prize” in December, underlining the close ties between the two men as Infantino now fights the biggest political battle of his presidency.
