The service is being offered through partnerships with regulated lenders and is integrated into the checkout process. Customers can use splitStore to shop from brands including Apple, Nothing, Mokobara, Nike, Marshall, Adidas and Snitch, according to the company.
The launch marks super.money’s expansion beyond its payments business into commerce and credit. The company said the product is aimed at consumers looking for flexible payment options at checkout, particularly younger customers.
Super.money said purchases made through the platform can be split into repayments without interest. It added that the offering could also help new-to-credit consumers build a formal credit history through repayment behaviour.
“UPI transformed how India pays. We believe that the next opportunity is transforming how India shops,” said Prakash Sikaria, founder and CEO of super.money.
The company said the new offering combines payments, shopping and credit within its app as it looks to expand its presence in India’s digital commerce market.
Super.money is backed by Flipkart and operates as a digital payments platform. The company has been expanding into financial services and credit alongside its UPI business.ALSO READ | Samsung Galaxy S25 FE available for as low as ₹52,149 on Flipkart: Check discounts and bank offers
