The company sold 67,753 units across domestic and international markets in August, compared with 43,315 units in August 2025, an increase of 24,438 units or 56% year-on-year. Domestic sales accounted for around 96% of total sales, with international markets making up the remaining share.
Tata Motors Passenger Vehicles’ international business recorded sales of 2,500 units in August, compared with 2,314 units in the same month last year, an increase of 8%.
EV sales nearly double
Electric vehicle sales across domestic and international markets stood at 16,549 units in August, compared with 8,540 units a year earlier. The increase of 8,009 units represents 94% growth, according to the company’s filing. The figure includes sales by Tata Passenger Electric Mobility, a subsidiary of Tata Motors Passenger Vehicles.
The strong EV performance comes against the backdrop of Tata Motors’ early push into electric vehicles. Managing Director and Chief Executive Officer Shailesh Chandra said the company decided to invest in EVs at a time when electric vehicles were barely part of the mainstream conversation in India.
According to Chandra, neither customers nor the broader ecosystem were ready when the company began its EV journey. Consumer awareness was limited, scepticism around electric cars was widespread, and India’s supplier and charging networks were still at an early stage.
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This created a chicken-and-egg problem for the sector, with consumers reluctant to buy EVs without adequate charging infrastructure, while companies had limited incentive to build charging networks without enough EVs on the road.
Tata Motors sought to address this gap by drawing on other companies within the Tata Group. Chandra said Tata Power, Tata AutoComp, Tata Technologies, Tata Elxsi and TCS supported the development of the EV ecosystem, bringing capabilities across charging infrastructure, components, engineering and technology.
The sales figures come days after Chandra announced that Tata Motors Passenger Vehicles had adopted TATA.CARS as its new customer-facing identity.
The change means customers will increasingly see the TATA.CARS name across dealerships, showrooms and marketing, while the company’s legal identity remains Tata Motors Passenger Vehicles.
The rebranding comes as Tata Motors looks to sharpen the identity of its passenger vehicle business, which spans conventional and electric cars.
Shares remain under pressure
Shares of Tata Motors Passenger Vehicles were trading at ₹310.50 on Tuesday, up 0.53% after the August sales announcement.
Despite the positive sales numbers, the stock has remained under pressure. It has declined 8.62% over the past month, 15.49% year-to-date and 25.03% over the past year, while gaining 75.25% over five years.
