The stock began trading at ₹624 per share, a 47% premium compared to their IPO price of ₹424 apiece.
Shares of SS Retail were trading at Grey Market Premium of ₹160 in the unlisted market ahead of the listing, indicating a strong debut. The stock has listed above the GMP price in the unlisted market.
SS Retail is a leading mobile, accessories and electronics retailer focused on tier-II, Tier-III and beyond markets.
At the end of financial year 2026, the company operated 503 stores across 215 cities, with 91% of its stores in Maharashtra.
The company follows an asset-light, franchise-led model, with 83% of stores operating under COFO (Company Owned Franchise Operated) and FOFO (Franchise Owned Franchise Operated) formats, and the balance under COCO (Company Owned Company Operated).
SS Retail operates through three brands, SS Mobile, Mobile Exchange Wala, and The Mobile Space, offering mobile phones, pre-owned smartphones, accessories, televisions, laptops, and tablets, along with value-added services such as EMI financing, protection plans, anti-theft solutions,
The three-day IPO of SS Retail had received a healthy subscription. The issue overall was subscribed 103.3 times the total shares on offer, led by the Qualified Institutional Bidders (QIBs), and Non-Institutional Investors (NII).
The QIB portion was subscribed 203.6 times the total number of shares reserved for them, while the NII portion saw overall subscription of 143.6 times. The retail portion was also subscribed 36 times.
SS Retail is also the third-largest mobile phone retail chain in India. At the end of financial year 2026, the company’s Same Store Sales Growth (SSSG) stood at 11.2% and the average store closure rate stood at 3.65%.