Healthcare and consumer wellness company Cupid Limited has entered into a long-term exclusive retail partnership with V2 Retail Limited, securing dedicated retail space across V2 Retail’s network of more than 425 stores across India. The company expects the arrangement to generate approximately ₹400 crore in revenue over the next 12 months.
Under the agreement, Cupid will receive 400 sq ft of exclusive retail space in each of V2 Retail’s existing stores, translating into more than 1.7 lakh sq ft across the current network. The arrangement will also cover all future stores opened by V2 Retail across the country.
Supply operations are expected to commence shortly, with Cupid products targeted to be available across V2 Retail’s entire store network by mid-December 2026.
The dedicated retail spaces will showcase Cupid’s portfolio of personal care, wellness, hygiene and other consumer products. The company said additional products and categories would be introduced progressively.
The partnership will provide Cupid access to V2 Retail’s existing retail network without having to independently establish a comparable physical store infrastructure. Its retail presence is also expected to expand alongside V2 Retail’s future store additions.
Aditya Kumar Halwasiya, Chairman and Managing Director of Cupid, said the arrangement would provide the company with a nationwide retail platform to expand its domestic consumer business. He said the company expects the partnership to generate around ₹400 crore in revenue over the next 12 months.
Ram Chandra Agarwal, Chairman and Managing Director of V2 Retail, said Cupid’s personal care and wellness products would expand the retailer’s in-store offerings, particularly in categories such as personal care, hygiene and wellness.
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