The campaign ’Har Ghar Investor’ seeks to educate and inform first-time investors while instilling confidence as they begin their investment journey.
In its initial phase, the initiative focuses on encouraging at least one member in every household to invest in mutual funds, with a broader goal of expanding participation across the country over time, the fund house said in a statement.
According to NIMF, the campaign’s theme is based on insights from the financial ecosystem, which indicate a significant gap between the number of investors and mutual fund participation. Out of India’s population of about 140 crore, there are roughly 12 crore demat accounts, but only a little over 6 crore investors actively invest in mutual funds.
The campaign also comes at a time when the markets regulator, Securities and Exchange Board of India (Sebi) has flagged risks in complex instruments.The regulator has noted that over 90 per cent of investors have incurred losses in Futures and Options (F&O) trading, even as mutual funds have continued to see steady growth.
The campaign has been rolled out across digital platforms and features individuals from diverse professions, income levels, and life stages sharing their perspectives on the importance of mutual fund investing. It also includes explanatory videos designed to simplify key mutual fund concepts for new investors.
First Published: Apr 21, 2026 3:41 PM IST
