The acquisition, completed through definitive agreements, makes TAP and its affiliates wholly owned subsidiaries of Mphasis Ireland Ltd and step-down subsidiaries of Mphasis. The transaction is aimed at strengthening the company’s ‘Decisioning Intelligence’ capabilities.
Founded in 2018 and headquartered in Vancouver, Canada, TAP is a technology company that developed Continuum AI, a Decision Intelligence platform combining artificial intelligence with behavioural economics to improve business decision-making and understand buyer behaviour. The company serves enterprises across financial services, retail, and consumer packaged goods sectors, enabling them to convert data into actionable decisions.
Also Read: Mphasis Q2 Results: First half deal wins surpass all of FY25, pipeline at record
By leveraging TAP’s Continuum AI, a modular and scalable platform designed to support the full spectrum of real-time enterprise decision-making, TAP brings together deep expertise in AI across domains such as demand forecasting, pricing, marketing, and supply chain decisions, enabling a broad set of other industry verticals.
From descriptive analytics to predictive modelling to optimisation, Continuum AI enables clients to harmonise intelligence across functions while preserving the nuance of customer behaviour and the significance of high-stakes business decisions.
As a decision intelligence layer, Continuum AI helps accelerate time to value and enables more sophisticated decision-making through advanced AI capabilities, prebuilt machine learning models, and reusable model ontologies across areas such as revenue optimisation, marketing, and promotions.
Through this acquisition, Mphasis and TAP will combine elements required to drive enterprise business outcomes using AI at scale. TAP’s Continuum AI adds the Decision Layer, using causal modelling, optimisation, and behavioural economics to translate business objectives into intervention strategies.
Also Read: Midcap IT stocks see gains of up to 14% led by Firstsource, Sonata Software
“We are excited to welcome the TAP team, clients, and partners to Mphasis. TAP’s Continuum AI will be a key catalyst for NeoIP, introducing a critical decision intelligence layer that can drive measurable economic outcomes for Enterprises.
Over 80% of the AI spending is projected to be directed towards business reimagine and this extends Mphasis’ reach into a critical segment of AI spend initiatives. Built on advanced AI and deep behavioural economics capabilities, this combination allows us to move beyond task automation, towards systems that can reason over business objectives, constraints, and domain context, to deliver these outcomes,” said Nitin Rakesh, Chief Executive Officer, and Managing Director, Mphasis.
“We are excited to join the Mphasis family and bring Continuum AI into a larger platform and engineering ecosystem. TAP has shown how advanced modelling, causal inference, and optimisation can materially improve decision-making.
Combined with Mphasis’s scale, industry vertical expertise, ontology capabilities, and execution infrastructure, we now have the opportunity to turn these domain-specific successes into reusable decision assets that can be deployed, governed, and scaled across industries.
Also Read: Mphasis block deal confirmed: Blackstone to pare 9.5% stake at ₹2,570 floor price
Together, we are building a path for Enterprises from experimentation to repeatable and scalable value and business reimagine using AI. Our combined capabilities will enable clients to move beyond isolated pilots and unlock faster, more meaningful business decisions with intelligence, speed, and measurable impact,” said Dr Rogayeh Tabrizi, Founder & CEO, Theory and Practice.
Shares of Mphasis Ltd ended at ₹2,421.10, up by ₹5.45, or 0.23%, on the BSE.
