Bajaj Electricals share price jumps 10.5% after Rs 168 crore deal to acquire Morphy Richards brand rights – Markets

Shares of Bajaj Electricals surged 10.5 per cent on Tuesday, reacting sharply to the company’s deal announcement to acquire trademarks and goodwill, including exclusive rights to the Morphy Richards brand, strengthening its position in the consumer appliances space. Notably, the acquisition spans key South Asian markets.