The company said the series is engineered for higher productivity, improved operator comfort and smarter upgrade value, and is being introduced across sugarcane, vineyard and horticulture clusters in Maharashtra, Karnataka, Madhya Pradesh and Gujarat. The rollout builds on Kubota’s legacy and its base of more than 80,000 compact and narrow tractor customers in India.
Escorts Kubota operates three tractor brands in Indiav—vFarmtrac, Powertrac and Kubotav—vserving entry-premium, value and premium segments, respectively. The NeoStar series is positioned under the premium Kubota brand and targets application-led products in the 21–27 HP category, which the company said has grown around 35% over the last three years due to rising horticulture mechanisation.
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The range is offered in two configurations. The NeoStar narrow variant, with a true width of around 2.98 ft, is designed for sugarcane and narrow inter-row operations. The NeoStar standard variant is positioned for vineyard, orchard and multi-crop usage in confined-space applications.
The company said the new addition includes narrow variants, including a 27 HP category model designed for narrow sugarcane fields and interculture operations. Features include power steering across models for operator comfort and Eco PTO for fuel efficiency. The compact design and improved ergonomics support multi-crop and confined-space use.
The tractors are backed by Kubota’s Japanese engineering and are designed for orchard, sugarcane and vineyard operations, including interculture, spraying, haulage and rotavator applications.
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The NeoStar range is targeted at horticulture farmers growing grapes, sugarcane, pomegranate, banana and mango, along with vegetable growers, orchard operators and agri-entrepreneurs offering spraying, rotavator and loader services, particularly farmers with landholdings of around 1–5 hectares.
On Wednesday (May 27), shares of Escorts Kubota Ltd had ended at ₹2,884.70, down by ₹54.75, or 1.86%, on the BSE.
(Edited by : Shoma Bhattacharjee)
First Published: May 28, 2026 8:18 PM IST
