In 1984, the NBA banned Michael Jordan’s red-and-black Air Jordans; Nike turned the $5,000-per-game fines into a marketing sensation
When Michael Jordan debuted his now-iconic black-and-red sneakers, he could hardly have imagined that the design would become one of the most recognizable stories in sports marketing. Michael Jordan’s black-and-red sneakers quickly drew attention beyond the court. (Twitter) What began as a footwear controversy eventually helped reshape basketball, fashion and sneaker culture, giving rise to…