How India’s online shopping market is splitting into two distinct segments, BofA explains
India’s digital consumption story is increasingly becoming a “barbell market,” where premium consumers are driving rapid growth in quick commerce while value-conscious shoppers are boosting low-cost e-commerce platforms, according to Sachin Salgaonkar, Senior Analyst-APAC Telecom, e-commerce at BofA Global Research. Salgaonkar said the middle segment of the market is growing more slowly, creating a sharp…
