The card, issued on the Visa network, is positioned as a digital-first offering with features such as instant issuance, app-based access and customisation options.
It is available to both existing and new users of the bank’s Pixel Play platform.
The partnership extends beyond the credit card product to cover the bank’s wider payments portfolio, including debit, business and forex prepaid cards. Eligible customers across these categories will be able to participate in a “spend and win” campaign, where transactions can qualify them for rewards such as match tickets for the FIFA World Cup 2026, themed travel packages, merchandise and vouchers.
The launch was announced at an event in Mumbai attended by former England footballer Michael Owen.
Ashish Parthasarthy, group head for payments and related businesses at HDFC Bank, said the collaboration aims to combine digital payments with sports engagement for cardholders.
Rishi Chhabra, country manager for Visa India, said the initiative leverages the company’s global association with FIFA to offer access to event-linked experiences through everyday transactions.
ALSO READ | Akshaya Tritiya: A look at discounts and offers on gold, silver and diamond jewellery
First Published: Apr 13, 2026 2:13 PM IST
