Short, frequent, and selective spending
There is a trend toward shorter, more frequent indulgences rather than large, pre-planned expenses.
“There’s definitely been a behavioural shift among younger travellers, who are taking more frequent, shorter breaks rather than planning one long holiday. What’s interesting is that the spending hasn’t reduced, but rather is significantly higher than that of older demographics,” said Pardeep Siwach, Deputy General Manager at Mayfair Spring Valley Resort, Guwahati.
Raoof Dhanani, Managing Director at Sayaji Hotels, observed: “Over the past couple of years, we’ve observed a shift in travel behaviour, particularly among younger cohorts. There is a noticeable increase in the frequency of shorter, more spontaneous stays, with a strong inclination toward last-minute bookings driven by flexible work patterns and impulse led travel decisions. While the average ticket size remains stable, the allocation of spend has evolved and guests are becoming more selective about where they derive value.”
Spontaneity and flexible spending
Spending decisions are influenced by spontaneity. The rise of remote work, social plans, and impulse-led choices has led to shorter decision windows, requiring consumers to adjust cash flow dynamically.
Saurabh Gahoi, Senior Vice President at Ramee Group, observed that younger cohorts “prefer multiple short getaways over one long holiday, often driven by spontaneous or last-minute plans… While the average ticket size remains relatively stable, spending today is far more experience-led.”
Redefining value and luxury
Younger consumers are prioritising value over traditional luxury markers. Siwach noted that “they are seeking a story to tell. They would much rather invest in a guided sunrise trek or a curated Khasi-fusion degustation menu than an extra 100 square feet of floor space.”
Similarly, Tushar Mehra and Pranav Mehra, co-founders, Mehra Wines, highlight that conscious consumption is rising, with spending guided by quality, authenticity, and experience rather than brand or status.
“Data trends and market observations suggest that new-age consumers are switching to better liquids. This aligns with the broader global movement of ‘drink less, drink better,’ now gaining traction in India.”
Digital-first decision-making
The way younger consumers discover and commit to purchases is also evolving.
Rudra Pratap, COO of Ahuja Residences, said, “Mobile phones and tablets have become the primary booking tools, with younger professionals relying heavily on digital touchpoints… The entire guest journey now begins and ends on a screen.”
Implications for personal finance
These trends indicate that while overall discretionary spending may remain stable, the composition and timing of spending are evolving:
- Experience-led prioritie
- Flexible, shorter-term outlays
- Digital validation and discovery
- Conscious consumption
