Expansion during the year was driven by growth across urban markets, tier II and III cities, and emerging leisure destinations. The company added presence in pilgrimage locations such as Tirupati, Ayodhya and Somnath, leisure destinations including Malshej Ghat, Khurpatal and Barog, and industrial hubs such as Bhilai, Rudrapur and Mhow.
The company said its presence across these locations enables it to cater to religious, leisure and commercial travel demand across markets with relatively lower branded hotel penetration.
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Across brands, the Lemon Tree Hotels segment led with 27 signings, followed by 9 signings under Lemon Tree Premier and 18 signings under the Keys portfolio. The company also added properties under the Aurika Hotels & Resorts and Lemon Tree Resort brands.
On the operational front, the company opened 20 hotels during the year. The Lemon Tree Hotels brand accounted for 12 openings, while Lemon Tree Premier and Keys Lite added 3 hotels each, and Keys Select contributed 2 openings. The company said the additions support its asset-light growth model and expand its presence across commercial and travel-driven markets.
Neelendra Singh, Managing Director, Lemon Tree Hotels Ltd, said, “Lemon Tree Hotels was founded to bridge a critical gap in India’s midscale hospitality sector by delivering reliable, branded experiences. As the market reaches a new level of maturity, our next phase of growth is focused on scaling that core proposition across a much wider geographic network.
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We are moving beyond the traditional six-city model because the Indian traveller is now everywhere, and our network is expanding to meet them where they are, while maintaining the discipline and consistency that define our brand.”
Shares of Lemon Tree Hotels Ltd ended at ₹112.30, down by ₹2.10, or 1.84%, on the BSE.
