As part of the collaboration, Swiggy will serve as an early partner, enabling customers to order food through voice conversations on Sarvam’s chat platform, Indus App. The system is designed to allow users to discover products, place orders, and complete payments within a single interaction using artificial intelligence.
The companies said the initiative aims to address gaps in India’s digital commerce ecosystem, where a large base of internet and digital payment users has not fully translated into online shoppers. Industry estimates indicate that while India has hundreds of millions of internet and UPI users, a significantly smaller segment actively engages in e-commerce, partly due to language barriers and app complexity.
Under the partnership, Sarvam’s AI models and agentic technology stack will be integrated with Razorpay’s payments infrastructure to enable AI agents capable of understanding conversational inputs across multiple Indian languages and executing transactions in real time.
The rollout will take place across multiple layers. Initially, voice-based commerce will be introduced on the Indus App, where Swiggy customers can interact with an AI assistant to complete food orders. The system will manage the entire process—from interpreting user requests to processing payments—within a single conversational flow.
In addition, businesses will be able to embed similar voice-enabled commerce features into their own platforms. As part of an early pilot, a conversational assistant has been deployed on the website of The Derma Co, allowing users to browse and purchase products through voice commands.
The collaboration will also see Sarvam’s technology integrated into Razorpay’s Agent Studio, enabling developers to build multilingual AI agents that can interact with customers in languages such as Hindi and Hinglish.
Experts from the three companies said the partnership reflects a broader shift toward AI-driven interfaces and aims to make digital commerce more accessible by reducing reliance on text-heavy applications.
The companies added that the initiative seeks to create a new category of AI-native commerce, where everyday transactions can be completed through natural language conversations.
