Shriti Aniraj, a Senior Copy Editor with ETNow.in, is a diligent multimedia journalist with a flair for crafting original, impactful stories across formats—text, video and social media. With a background in Journalism, Mass Communication and an MBA, she brings a unique blend of editorial insight and strategic thinking to every project. From decoding complex financial business, financial topics to breaking down car launches or covering national and international developments, she blends clarity with creativity. Shriti covers a wide spectrum— corporates, commodities, personal finance, startups, real estate, economy, infrastructure, tech and agriculture—delivering content that’s factually correct, precise, SEO-friendly and digital user-first. A seasoned scriptwriter and voice-over artist, she oversees the entire video production cycle from pre to post. Her experience spans both journalism and public relations, giving her a 360 degree media perspective. Skilled in publishing, page management and content coordination across digital platforms, she thrives in high-pressure, fast-paced digital newsroom environments—always adapting, always delivering compelling stories that resonate with users.
