Weight-loss drug price war erupts! Amid sales decline, can Mounjaro hold ground as cheaper rivals flood market? – Markets

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Written by: Heena Ojha

Updated Apr 10, 2026 12:43 IST

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The expiry of Novo Nordisk’s semaglutide patent has opened the door for generic manufacturers in the Indian market. (Image: iStock/ ET Now Digital)

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Weight loss drug mounjaro: Sales of Eli Lilly’s Mounjaro eased in March as intensifying price competition in the GLP‑1 drug market, triggered by the expiry of semaglutide’s patent, began to reshape demand patterns. With Novo Nordisk sharply cutting prices on Ozempic and Wegovy and low-cost generic versions of semaglutide gaining traction, the once premium-led market has entered a new phase marked by wider access, aggressive pricing and shifting market shares.

The expiry of Novo Nordisk’s semaglutide patent has opened the door for generic manufacturers in the Indian market, where patent protection ended in March 2026. This development has lowered entry barriers and dramatically reduced prices, widening patient access to GLP‑1 therapies while putting pressure on higher-priced brands. Against this backdrop, Mounjaro’s monthly sales declined by around Rs 20 crore in March compared with February, even as the broader GLP‑1 market continues to expand, as per a report by the Economic Times.

Sales data according to PharmaTrac



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