The fund, announced by D2C Insider on June 1, aims to address the funding and support gap faced by consumer-focused startups during the pre-seed and seed stages. ConsumerX Ventures said it will focus on backing founders as they work towards product-market fit, brand differentiation and scalable growth.
The launch was announced at the D2C Insider Super Angels Annual Day in New Delhi, which brought together founders, operators, investors and startup ecosystem participants.
Representatives from companies including Paytm, Xiaomi, Nykaa, InsuranceDekho, Rage Coffee and Droom attended the event, according to the company.
ConsumerX Ventures plans to build a portfolio of 20-25 early-stage consumer companies across categories. The fund said it will evaluate startups based on factors such as founder-market fit, differentiated positioning and growth potential. It also intends to reserve follow-on capital for selected portfolio companies and continue participation through subsequent funding rounds, including Series A.
Abhishek Shah, Managing Partner at ConsumerX Ventures, said the fund was created to address the lack of dedicated institutional support available to consumer startups in their early stages. He added that the platform seeks to extend D2C Insider’s work with founders and operators through a structured investment vehicle.
Chhavi Bhardwaj, General Partner at ConsumerX Ventures, said changing consumption patterns driven by Gen Z, digitally native consumers and emerging markets were creating new opportunities for consumer-focused startups. She said the fund aims to support founders through a combination of capital, operating expertise and ecosystem access.
ConsumerX Ventures said it will leverage D2C Insider’s network of more than 30,000 founders, operators, investors and ecosystem partners to source investment opportunities and support portfolio companies.
