The platform has entered beta with more than 100 “Residents”, whom CRED says are selected based on their relevance, credentials and experience. Members can interact with them through text, audio or video conversations between 6 pm and 10 pm, seven days a week.
CRED said the service is initially available to select members of its user base. Other members can join a waitlist through the Circle app.
Pricing for conversations starts at ₹25 per minute. Members can either have a single interaction or return to the same Resident for follow-up discussions.
The company said the platform is designed to provide access to people with relevant professional or personal experience. For instance, founders could seek inputs on leadership or fundraising, while professionals could discuss career transitions with experienced operators.
Circle will initially cover four categories — careers, money, wellness and relationships. CRED said it plans to add more categories over time.
The launch comes as CRED looks to expand beyond its core credit card payments and rewards offering and build additional services around its existing member base.
Miten Sampat, interim CEO of CRED, said the platform aims to address the gap between the large amount of information available online and the experience-based judgement required to make decisions.
Circle by CRED is currently available in beta for select CRED members.
CRED’s latest offering comes after a significant leadership and funding transition in June. Founder Kunal Shah stepped down as CEO to join Meta as global head of WhatsApp, while Meta led a $900 million funding round in CRED at a valuation of about $4.5 billion.
Miten Sampat was appointed interim CEO following Shah’s exit.
