The Securities and Exchange Board of India (SEBI) has launched Project Jagrook, a nationwide investor awareness campaign aimed at helping people make more informed financial decisions.
SEBI Chairman Tuhin Kanta Pandey, while launching the initiative on October 5, urged investors not to make investment decisions simply because someone recommended them or because others were investing.
The campaign will run across TV, print, radio, cinema, outdoor media, digital platforms, OTT and WhatsApp in English, Hindi and 11 regional languages. SEBI has said the communication will continue until March 2027.
Here is what the campaign means for investors:
Why am I seeing SEBI messages on my broker’s website or app?
SEBI has directed stock brokers to display investor awareness messages as part of Project Jagrook and World Investor Week 2026.
Under a circular dated October 1:
- October 5-31: Brokers must display the investor awareness messages along with the prescribed risk disclosures on their websites. Displaying them on trading apps is optional during this period.
- From November 1: The messages must be displayed on the landing page of broker websites. On trading apps, investor awareness messages and risk disclosures must be displayed on alternate days.
SEBI may also modify the messages from time to time.
What is Project Jagrook?
Project Jagrook is SEBI’s investor awareness initiative aimed at improving financial awareness and encouraging investors to make decisions based on their own understanding rather than unverified recommendations, anonymous sources or promises of unusually high returns.
One of the central messages of the campaign is: “Do not invest because someone told you to. Do not invest because everyone else is investing. Invest because you understand.”
What is ‘Samajh Se Investing Simple’?
Samajh Se Investing Simple is SEBI’s investor education programme under Project Jagrook.
It is structured into seven modules covering topics ranging from managing money and setting financial goals to understanding securities markets, mutual funds, direct investing, taxation and protection against fraud.
Who can take the programme?
The programme is aimed at beginners, first-time and retail investors, students and young people entering the financial markets.
No prior knowledge of investing is required.
Do I have to pay to access it?
No. The programme is available free of cost and does not require general registration.
Do I have to complete the modules in order?
No. The modules can be taken in any order. However, starting with Module 1 may be useful because the programme moves from basic money management to investing and then investor protection.
What will the seven modules teach me?
| Module | Title | What it covers | Length |
| 1 | Money Before Markets | Your salary, spending, emergency fund, and loans, the groundwork before you invest | 5 chapters, about 46 min |
| 2 | From Money to a Plan | Turning “I want to be financially secure” into numbers with dates, and the key trade-off behind every investment decision | 3 chapters, about 26 min |
| 3 | Understanding & Preparing to Enter the Market | What the securities market is, what a share, a bond, and a fund unit are, who the players and regulators are, and the accounts and KYC you need | 5 chapters, about 50 min |
| 4 | Investing Through Mutual Funds | How mutual funds work, how to choose one, and how to invest every month automatically. Ends with the Halfway Checkpoint | [4 chapters/About 33 min] |
| 5 | Investing Directly: Shares, Bonds and Government Schemes | IPOs, buying shares directly, bonds and government securities, and schemes like PPF, NSC, SCSS, Sukanya Samriddhi, and NPS | 4 chapters, about 37 min |
| 6 | Staying Invested | Reading your statements, managing your own mind, planning for what you want, handling tax, and protecting your family | 5 chapters, about 47 min |
| 7 | Protecting Yourself | How frauds work, how to verify anyone before you pay them, and what to do when something goes wrong | 2 chapters, about 21 min |
How long will the programme take?
The listed durations for the seven modules add up to about 3 hours 39 minutes, based on the module timings provided above. You do not have to complete the programme in one sitting and can learn at your own pace.
Do I need to know about stocks or mutual funds beforehand?
No. The programme starts with basic financial concepts such as income, expenses, emergency funds and loans before moving to securities markets and investment products.
What languages is it available in?
Project Jagrook’s wider awareness campaign is being rolled out in English, Hindi and 11 regional languages.
The Samajh Se Investing Simple learning programme is primarily available in Hindi and English.
Can I access it on my phone?
Yes. The learning resources can be accessed through a mobile phone.
Will SEBI tell me which stock or mutual fund to buy?
No. The programme is designed to explain financial products and concepts and help investors understand how to make informed decisions. It is not a stock-tip service or personalised investment advice.
Where can I access ‘Samajh Se Investing Simple’?
Investors can visit SEBI’s website and select the ‘Samajh Se Investing Simple’ banner under the investor education section, or access the programme through SEBI’s investor education portal.
Where can I report an investment fraud or file a complaint?
Investors can lodge complaints with SEBI through its SCORES platform. SEBI also provides channels for investor queries, suggestions and feedback.
The final module of Samajh Se Investing Simple also focuses on identifying investment frauds, verifying people before making payments and understanding what to do if something goes wrong.
Presenting ‘Samajh Se Investing Simple’ – SEBI’s investor education and awareness initiative to make investing easier to understand.
Because when you understand investing better, making informed choices becomes easier. https://t.co/QIoJw7kMP7
— SEBI_Awareness (@SEBI_Awareness) October 5, 2026
Also read: SEBI sparks buzz with coordinated investor awareness teaser campaign