ChatGPT gets Paytm, Bajaj Broking integrations: What merchants, investors can do

ChatGPT gets Paytm, Bajaj Broking integrations: What merchants, investors can do


ChatGPT is moving beyond answering general questions, with financial platforms beginning to connect their services to the AI chatbot so users can access account information through natural-language queries.

Two such integrations announced on Monday (September 7) involve Paytm Payment Gateway and Bajaj Broking. While Paytm’s integration is aimed at businesses, Bajaj Broking’s is focused on investors and traders.

Paytm Payments Services said merchants using its payment gateway can connect their accounts to ChatGPT and ask about transactions, refunds, settlements, payment links and sales trends. A business user, for example, can ask how much was collected during a particular period or check the status of a refund.

The Paytm integration is currently read-only.

ChatGPT can retrieve authorised payment information but cannot make payments, issue refunds or transfer money. Those actions continue to be carried out through Paytm’s payment systems.

Bajaj Broking has taken a similar approach for investment accounts. Its ChatGPT plugin allows customers to connect their brokerage accounts and ask about holdings, positions, orders, funds and profit and loss. Users can also access market-related information through the chatbot.

The two developments highlight a possible shift in how customers interact with financial information. Instead of opening a payment dashboard or brokerage app and searching through different sections, users can ask a question and receive information from their connected accounts.

What changes for users

The main change is the interface, rather than the underlying financial service. Payment gateways and brokers continue to handle transactions, settlements and trades, while ChatGPT acts as a conversational layer for accessing information.

This could make routine queries easier, particularly for users who need to pull information from several sections of an account. For businesses, that could include checking collections or refunds. For investors, it could mean quickly finding portfolio or order information.

But the convenience also makes data access and permissions important. These integrations require users to authorise access to their financial information, with the scope of that access determined by the respective platform.

Paytm said its integration uses the Model Context Protocol (MCP), a standard for connecting AI applications with external services. Bajaj Broking said its plugin requires customers to authenticate their brokerage accounts before accessing account information.

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