Industry expets indicate that while the festival continues to hold cultural and financial significance, buying patterns are becoming more planned and value-conscious.
Consumers are making staggered purchases ahead of the auspicious day, particularly for weddings, rather than relying on last-minute buying.
“This year, customers are moving towards ‘practical buying’ and engaging in early purchases, especially for bridal trousseaus, to manage costs and secure preferred designs,” said Supriya Kataria, Founder, Kumari Fine Jewellery.
She added that demand is centred on lightweight, versatile and convertible jewellery that can be worn beyond the festive occasion.
Experts across the sector also point to a growing preference for jewellery that combines utility with investment value.
Raghav Dhir, Managing Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar, noted that consumer interest is steadily shifting towards studded and intricately crafted jewellery, including antique finishes and pieces with precious stones, even as plain gold continues to see robust demand.
At the premium end, demand for diamonds and bridal jewellery remains strong.
Eshwar Surana, Managing Director, Raj Diamonds, said the run-up to the festival has seen continued traction in high-value diamond-studded and wedding jewellery, with consumers increasingly favouring larger diamonds with superior cut and craftsmanship.
He added that the industry could see 20–25% growth in value terms compared to last year.
Retailers also expect the buying cycle to remain extended this season, supported by the overlap of the festival with the wedding calendar.
Saurabh Gadgil, Chairman and Managing Director, PNG Jeweller, said Akshaya Tritiya continues to be a key consumption driver, with expectations of 25–30% growth, particularly in markets such as Uttar Pradesh and Bihar.
Alongside jewellery, demand for investment-grade products such as coins and bars is gaining traction.
Samit Guha, Managing Director & CEO, MMTC-PAMP, said that despite gold prices rising nearly 60% since last Akshaya Tritiya, the festival remains a “culturally non-negotiable” moment for precious metals in India.
He noted that while higher prices have led to a more measured approach from both consumers and trade, booking momentum and buying intent remain encouraging. According to Guha, the quality of demand is shifting, with consumers becoming more value-conscious and increasingly opting for lightweight jewellery as well as 24K gold coins, bars and pure silver in investment-grade formats.
He added that this trend reflects a maturing buyer who views precious metals not only as festive purchases but also as part of a broader investment portfolio.
E-commerce platforms are also witnessing strong momentum.
Siddharth Bhagat, Director – Fashion and Beauty, Amazon India, said the platform is seeing significant year-on-year growth across jewellery categories ahead of the festival, with gold jewellery growing around twofold, silver 2.5 times, and coins also doubling.
He added that consumers are viewing jewellery as both an investment and a form of self-expression, aided by improved discovery through digital tools.
Ankita Kothari, Managing Director, Anan Jewels, said sentiment around natural diamonds remains strong this season, with consumers showing a preference for contemporary designs that blend tradition with modern aesthetics, while also prioritising authenticity and long-term value.
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