Gold purchases during the festival are often driven by tradition as well as long-term investment considerations. Industry participants note that the emotional significance attached to buying gold on the occasion makes it equally important for consumers to ensure what they purchase is genuine and properly certified.
Rohan Narang, Director at Hazoorilal Legacy, said gold buying during this period is associated with new beginnings and carries both cultural and financial value, making authenticity checks essential for buyers.
Start with the BIS hallmark
The most reliable indicator of purity is the hallmark issued by the Bureau of Indian Standards (BIS). A hallmarked piece typically carries three key markings: the BIS logo, the purity in karats (such as 22K916, indicating 91.6% gold), and the jeweller’s identification mark.
Verify the HUID number
Each hallmarked gold item carries a Hallmark Unique Identification (HUID) number—a six-digit alphanumeric code that enables traceability and verification of the jewellery’s authenticity.
Use the BIS Care app for confirmation
Consumers can cross-check the HUID using the BIS Care App. By entering the code, buyers can confirm whether the jewellery is officially hallmarked and whether the product details match the seller’s claims.
Mira Gulati, Director at Mirari Jewels, said, “On an occasion like Akshaya Tritiya, jewellery becomes more personal. It’s not just about adding something new, but about choosing something that holds value in a deeper, more lasting way.”
Understand karat differences
Gold purity is measured in karats, and common variants include:
- 24K (99.9% pure), typically used for coins and bars
- 22K (91.6%), widely used in jewellery
- 18K and 14K, which are more durable but contain lower gold content
Simple physical checks still matter
Basic tests can offer additional reassurance. Pure gold is non-magnetic, so if a piece is attracted to a magnet, it may contain other metals.
Insist on proper documentation
Experts recommend asking for a detailed invoice that includes weight, purity, hallmarking details, and making charges. This documentation is useful for resale, exchange, and dispute resolution.
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