The portfolio comprises four variants—Aura (Visa Platinum), Samara (Visa Signature), Altura (Visa Infinite) and Eternis (Visa Infinite). The bank said the cards are aimed at emerging affluent and affluent customers, including salaried professionals, self-employed individuals and business owners.
According to KVB, the cards offer benefits across travel, dining, entertainment and lifestyle categories, including airport lounge access, hotel partnerships, dining memberships, OTT subscriptions, rewards programmes and zero foreign currency markup on select variants.
The bank said the launch comes amid rising consumer spending on travel, dining and premium lifestyle experiences, which has increased demand for financial products offering benefits beyond traditional rewards programmes.
“The launch of our premium credit card portfolio marks an important step in strengthening KVB’s affluent banking proposition,” said Ramesh Babu, Managing Director and CEO of Karur Vysya Bank.
He added that the partnership with Visa would help the bank offer value propositions aligned with evolving consumer preferences in travel, dining and lifestyle categories.
Under the portfolio, the Eternis card offers a welcome bonus of 10,000 reward points, accelerated rewards on select spending categories, hotel stay benefits, Club Marriott membership, airport and travel-related privileges, and zero forex markup on international transactions.
The Altura card provides a welcome bonus of 7,500 reward points, enhanced rewards on travel and lifestyle spending, Club Marriott membership, EazyDiner Prime subscription and zero forex markup benefits.
The Samara card focuses on dining and lifestyle spending, offering accelerated rewards on dining and online shopping, along with memberships to Taj Epicure, EazyDiner Prime and Amazon Prime.
The Aura card is positioned for online shoppers and offers higher reward points on online transactions, along with complimentary Amazon Prime and Zomato Gold memberships.
KVB said existing customers can check eligibility and access pre-approved offers through the KVB DLite mobile banking application or at the bank’s branches.
Founded in 1916, Karur Vysya Bank operates across retail, MSME and agricultural banking segments. As of March 31, 2026, the bank reported total business of ₹2.14 lakh crore, including deposits of ₹1.16 lakh crore and advances of ₹98,754 crore. The lender reported a net profit of ₹2,510 crore for FY26 and operates 901 branches across India.
