The acquisition, approved by Meesho’s board on June 12, will be executed in cash and completed in three tranches on or before March 31, 2027, subject to conditions specified in the Share Purchase Agreement and regulatory approvals.
Following completion, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will become a step-down subsidiary, with Meesho holding 99.59% indirectly through Kirana Club and the remaining 0.41% directly.
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Meesho stated that the acquisition strengthens its mission of democratising internet commerce across India, particularly across underserved kirana markets that form the backbone of the country’s retail ecosystem.
Kirana Club operates a community-led B2B commerce platform designed for kirana retailers, enabling discovery, comparison and ordering of FMCG and grocery products directly from brands. The platform has built a digital network of more than 4.1 million registered kirana retailers across India.
Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club focuses on a mobile-first marketplace model targeted at underserved retail markets across Bharat. The company said its platform addresses the $650 billion-plus grocery market, where kirana and general trade channels account for over 90% of distribution.
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Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer, said, “At Meesho, we have always believed that technology can expand access and opportunity for underserved users across India. Kirana Club has built deep trust among small retailers through its asset-light and community-first approach.
We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India.”
Meesho, which positions itself as India’s largest e-commerce platform by Annual Transacting Users and Orders, said the acquisition will extend its scale in internet commerce to Kirana Club’s community-led B2B marketplace. The company also stated that Kirana Club will continue to operate independently within the Meesho group following the acquisition.
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Anshul Gupta, Co-founder and CEO of Kirana Club, said, “Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail. Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce.
Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas.”
Shares of Meesho Ltd ended at ₹167.15, down by ₹1.20, or 0.71%, on the BSE.
(Edited by : Jomy Jos Pullokaran)
First Published: Jun 12, 2026 5:14 PM IST
