Meesho shares gained 5.5% on Monday, October 12, to close in on it fresh all-time high after the company said its mega blockbuster sale’s day 1 orders opened with 75% growth compared to the year-ago period, as festive demand scaled across India.
Meesho, in an exchange filing over the weekend, said orders crossed 75,000 a minute at its peak, within 15 minutes of the sale going live, while transacting customers surged to 60% from last year.
The company added that transacting sellers increased 63% as well and tier 4+ transacting sellers doubled from the year-ago period.
Meesho said AI-powered discovery shaped demand, powering 85% of the orders on the first day.
It added that the Meesho Mall orders grew over 200% from the previous year. It said tier 3+mall customers tripled, while over one in three shoppers bought a mall product for the first time across over 1,000 brands.
Meesho said over eight in 10 first-time mall buyers shopped for beauty and personal care, followed by health and wellness and footwear.
The company said content commerce orders were up 3.7 times from last year and 81% of the creators were from non-metro India.
Meesho said the broader pattern revealed festive preparation is increasing beyond outfits for the entire occasion, to grooming, accessories, decorating, cleaning, hosting and puja preparation. It said this showed up in sharp growth across puja articles and wall decor — torans and wall hangings grew 8x, earlobe support patches for heavy earrings increased nearly 7x, and rosemary for hair care was up over 6x.
Meesho added that shoppers also purchased perfumes, rangoli, face washes, incense and puja essentials, decorative lights and candles, kitchen cleaners and even metal cleaners for polishing puja utensils.
Meesho shares gained 5.48% to hit an intraday and fresh all-time high of ₹245.5 apiece on Monday. The stock is still trading 3.3% higher at ₹240.36. The stock is up 13% in the last one month and has extended its year-to-date gains to 33%.
Meesho shares are up 51% from its listing price of ₹162.5 apiece and 121.2% from its issue price ₹111 apiece.
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