Meesho has announced the acquisition of Kirana Club and Retail Pulse Labs in an all-cash deal worth Rs 202.08 crore, marking a strategic push to deepen its footprint in India’s digital commerce ecosystem, particularly among small retailers. While acknowledging the deal’s relatively modest size and limited near-term earnings impact, Morgan Stanley has maintained an “Equal Weight” rating on the stock with a target price of Rs 190, citing alignment with Meesho’s marketplace model and potential synergies in underserved kirana segments.
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