Shares of Tesla today rallied over 7 per cent amid the news of the EV maker announcing the launch of its ambitious Cybercab. While the Robotaxi will be showcased later in the day, the company got the reward early, as investors displayed positive interest in the company’s shares. Tesla’s share price, which closed at $357.01 USD on Wednesday, rallied over 7.57 per cent to hit an intra-day high of $384.04. It also had a flashy opening at $365.82. At the time of filing this pece, the share price of Tesla is trading at $381.34.
Tesla is gearing up for a major moment in its autonomous driving ambitions as it prepares to unveil the production version of the Cybercab robotaxi in Austin, Texas, on September 3, 2026. The event is set to put Tesla’s self-driving technology and Elon Musk’s long-running plans for a driverless ride-hailing network firmly in the spotlight. The Cybercab is expected to become the centrepiece of Tesla’s broader Robotaxi strategy, although the company still faces questions around production, regulation, safety and how quickly it can scale the service.
What to expect from the launch
The September 3 event could be more than just a vehicle unveiling. Tesla is expected to showcase the Cybercab and provide more details about its autonomous ride-hailing plans. Investors and Tesla watchers will be looking for clarity on production, fleet expansion, operating costs and the timeline for wider deployment.
One of the biggest questions is when ordinary customers will be able to book a Cybercab. Tesla has already updated its Robotaxi app with support for Cybercab rides in Austin, but a broader paid rollout timeline has not been clearly announced.
For Tesla and Musk, the Cybercab launch could be a crucial test of whether the company’s long-promised autonomous future can finally move towards reality. Tesla has spent years promoting self-driving technology as a major part of its future, but scaling a genuinely driverless service has proved more difficult than initially expected.
If Tesla can successfully manufacture Cybercabs in large numbers, secure the necessary regulatory approvals and operate them safely at scale, robotaxis could become one of the biggest pillars of the company’s next phase of growth. For now, however, the focus is firmly on Austin and what Musk reveals about Tesla’s next big bet on autonomous mobility.
Morgan Stanley warns Tesla stock faces a big test
Despite Thursday’s rally, Morgan Stanley believes the Cybercab event could become a crucial test for Tesla’s stock.
The brokerage has maintained a Hold rating and a $400 price target on Tesla. Analyst Andrew Percoco has warned that if Tesla only announces a limited initial rollout, the stock could come under pressure as investors may have already priced a significant amount of optimism around the company’s robotaxi ambitions.
On the other hand, a broader commercial rollout could give investors greater confidence that Tesla is moving beyond demonstrations and towards building a scalable autonomous ride-hailing business.
Morgan Stanley is therefore expected to pay close attention to the actual size of Tesla’s Cybercab deployment. A wider rollout, clear expansion plans and details around the economics of the business could provide another boost to the stock, while a smaller-than-expected launch could disappoint investors.
Here’s when the event kicks off for Tesla fans worldwide:
- 🇺🇸 United States (West Coast): Thursday, 2:45 PM PDT
- 🇺🇸 United States (East Coast): Thursday, 5:45 PM EDT
- 🇨🇦 Canada (Eastern): Thursday, 5:45 PM EDT
- 🇦🇷 Argentina: Thursday, 6:45 PM ART
- 🇬🇧 United Kingdom: Thursday, 10:45 PM BST
- 🇲🇦 Morocco: Thursday, 10:45 PM CET
- 🇩🇪 Germany / Europe: Thursday, 11:45 PM CEST
- 🇸🇦 Saudi Arabia: Friday, 12:45 AM AST
- 🇮🇳 India: Friday, 3:15 AM IST
- 🇹🇭 Thailand: Friday, 4:45 AM ICT
- 🇨🇳 China: Friday, 5:45 AM CST
- 🇸🇬 Singapore: Friday, 5:45 AM SGT
- 🇯🇵 Japan: Friday, 6:45 AM JST
- 🇰🇷 South Korea: Friday, 6:45 AM KST
- 🇦🇺 Australia (Sydney): Friday, 7:45 AM AEST
