Who wears the most gold? These six countries lead global jewellery demand


India led global gold jewellery demand in Q3 2026 with 99.9 tonnes, followed by China at 65.7 tonnes and the United States at 21 tonnes, according to …

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India emerged as the world’s largest market for gold jewellery demand in Q3 2026, with consumption of 99.9 tonnes, followed by China at 65.7 tonnes, according to the World Gold Council. Together, the two countries accounted for 53% of global gold jewellery demand. The United States ranked third with 21 tonnes, while Russia, Saudi Arabia and Turkey completed the top six, with demand of 9.4 tonnes, 8.2 tonnes and 6.9 tonnes, respectively.

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India – 99.9 tonnes
India ranked first globally in gold jewellery demand, with consumption reaching 99.9 tonnes in Q3 2026.

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China – 65.7 tonnes
China secured the second position, recording gold jewellery demand of 65.7 tonnes during the quarter.

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United States – 21 tonnes
The United States ranked third, with gold jewellery demand standing at 21 tonnes.

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Russia – 9.4 tonnes
Russia occupied the fourth position, with demand for gold jewellery at 9.4 tonnes.

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Turkey – 6.9 tonnes
Turkey ranked sixth, with gold jewellery demand of 6.9 tonnes in Q3 2026.

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Saudi Arabia – 8.2 tonnes
Saudi Arabia ranked fifth among the countries with the highest gold jewellery demand, recording 8.2 tonnes.



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