GFF 2026: New wellness credit card to launch in partnership with DreamFolks

GFF 2026: New wellness credit card to launch in partnership with DreamFolks


Elixir, a health and wellness-focused fintech, is set to launch a credit card that combines rewards with fitness and lifestyle benefits, including spa access powered by DreamFolks Services.

The upcoming card, unveiled at the Global Fintech Fest 2026, will offer complimentary gym access and a marketplace featuring more than 100 wellness brands, according to the companies.

DreamFolks will provide access to curated spa and wellness experiences as part of the card’s benefits.

Elixir describes itself as a fintech focused on health-conscious consumers, combining financial products with wellness services. Its platform links users’ financial activity with fitness and wellness behaviour, allowing them to earn rewards that can be used on products and services such as gym memberships, nutrition supplements and wearables.

Elixir currently offers a prepaid card that provides 2% back on online spends and 5% back on health and wellness spends made through its app. Its activity-based rewards structure increases rewards to 1.5 times when users complete 10 workouts in a month and doubles them after 20 workouts.

The company also offers an AI-powered wellness concierge that uses wearable and habit data to provide personalised recommendations, including workouts, recovery sessions and supplement reorders.

For the upcoming credit card, DreamFolks will power the premium spa benefit through its lifestyle benefits network. DreamFolks provides travel and lifestyle services to banks, card networks and other consumer-facing businesses, including airport lounges, golf, dining, spa and wellness experiences.

The card’s proposition puts wellness-related spending and activity at the centre of its rewards model, rather than relying solely on conventional benefits such as cashback, reward points or travel privileges.

Elixir co-founder and CEO Ritik Madan said the company is bringing together rewards, fitness, wellness and technology through the card, with the DreamFolks partnership adding spa experiences to the proposition.

DreamFolks chairperson and managing director Liberatha Kallat said the partnership reflects the growing integration of wellness experiences into financial products.

The companies have not disclosed key details of the upcoming credit card, including its launch date, annual fee, eligibility criteria, spending thresholds and the terms of the spa benefit.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *