Monthly contributions accounted for 80% of retirement product purchases on Pensionbazaar in September 2026, up from around 40% in January, according to data shared by the platform.
Purchases on the platform were more than 50% higher in September than in April 2026, the data showed. However, the platform did not disclose the absolute number or value of purchases during the period.
Consumers aged 26–50 accounted for 75.5% of buyers, with those aged 36–50 making up 38% and the 26–35 age group accounting for 37.5%. Buyers aged 25 and below represented 16% of the total.
The data showed participation across income groups. Consumers earning below ₹5 lakh annually accounted for 35% of buyers, equal to the share of those earning above ₹10 lakh. Those in the ₹5–10 lakh income bracket accounted for 30%.
Purchases were also distributed across city categories. Tier II cities accounted for 35% of purchases and Tier III cities for 25%, while Tier I cities contributed 40%.
Salaried individuals accounted for 65% of buyers, followed by self-employed consumers at 30% and homemakers at 5%. Women represented 15% of buyers, while men accounted for 85%.
Regular retirement plans made up 90% of purchases, with child-focused plans accounting for the remaining 10%.
Vishwajeet Goel, head of Pensionbazaar, said retirement planning was increasingly being considered during consumers’ working years. He also cited the preference for monthly contributions and participation across income groups and smaller cities as trends visible in the platform’s data.
The figures are based on purchases made through Pensionbazaar and do not establish whether retirement-product purchases have increased across the wider market.
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